The Ugly Face Behind the Mask of Consumerism


Few can deny that the world as we know it is about to end with a crash.

Yet it is shocking to realize that the public today appears oblivious to the grave circumstances which face our planet. Or do people just pretend to be oblivious? It is becoming increasingly difficult, after all, to pretend that there is nothing wrong with the world as we know it. Yet public casualness about our own looming extinction is surely an intentionally cultivated facade.

Our uncaring attitude is clearly a self-induced denial of the blatant facts, which confront every human being in one way or another, each and every day. Among the most potent of these facts is that the human world is poised to take a tremendous fall…a literal crashing down of all the institutions of our day, of governments collapsing, economies falling apart, the failure of agriculture and the ecosystems upon which it depends, mass mental disorder and epidemic levels of cancer, wars for profit without end or sane reason, and a whole list of other related symptoms, OF A CENTRAL AND LARGELY UNNAMED CAUSE.
Consumerism in the 21st century

That cause is the holding of WRONG VALUES…those which destroy and degrade life, rather than affirm and enhance it.

If ever there were a central source for all the worlds’ ills, and for the imminent demise of human beings everywhere, it can be summed up by two simple values…GREED and EGOTISM. These two words can further be summed up by one single world view, one single word that is the source of all our problems as a species, and that word, that paradigm, is CONSUMERISM.

Perhaps the reader imagines that such a statement is preposterous. How could consumerism, the very well spring from which flows all that is good in life (or so we have all been told by corporate media since the day we were born) possibly be the source of all our ills, you may ask? Isn’t consumerism the very means by which all that we need in life is produced, transported, manufactured and delivered? No it is not.

Consumerism is in fact a fanatical belief system based upon suicidal irrationality. It has next to nothing to do with practicality, efficiency, logic, truth or the sane accommodation of reality. It has everything to do with the stimulation of desire for unneeded goods and destructive industries, to BUY without logic, to CONSUME without care, to live without purpose, to speak without meaning and to follow without question. It is a set of values which promotes the imagined ego-boosting properties of products, without real concern for their practical value or the consequences of their manufacture. Consumerism is a death-cult of childish fixations upon material things, as a false replacement for love, clarity, sanity, spirituality and truth. It therefore caters to the basest, most destructive and ignoble of human traits, amplifying these above all other considerations in life and at the cost of all that is living.

If you doubt this, then take a look at the following list of world ills and consider…

1) Widespread corruption in government and boardrooms alike is considered, “business as usual”.

2) The degradation of medicine from the promotion of health, to preying upon the sick and the intentional cultivation of disease, for the sake of making money.

3) Wholesale destruction of the worlds’ ecosystems, global warming and the mass extinction of species unlike anything ever known in the natural history of this planet, all for the purpose of corporate earnings.

4) The promotion of war for profit in the name of democracy and liberation.

5) Extreme hypocrisy in religion in the speaking of righteousness, and in the doing of the exact opposite in daily life.

6) The treating of humans, plants and animals alike as nothing more than, “resources” which exist solely to be exploited, for the sake of immediate personal gratification and endless egotism.

7) Intentional shallowness and outright lies told daily by all mass media.

8) The mental decay of the public in imbecilic fascination with trivia and pointless drama, as reflected by the vast majority of television, “programming”.

9) The continuing degradation of agriculture and extreme cruelty in animal husbandry, pollution of bodies through toxic, unnatural practices, genetic engineering, cancer-causing pesticides and herbicides, soil depletion, erosion, desertification and lack of water, all in the production of inferior produce for the sake of corporate convenience.

10) Abuses of the public trust, pay-offs and scandals of every possible description on a daily basis, as the norm for politics and government leadership.

11) Pettiness between the leaders of nations, and the wholesale deterioration of international relations in endless wars, civil strife, phony posturing and pointless arrogance.

12) Education as a farce of conditioning and blind adherence to dogma and authority, not the freeing of the mind or the encouragement of questioning.

13) National, state, corporate and personal debt to the scale of tens of trillions of dollars, as a reflection of SPENDING carelessly and foolishly.

14) The widespread use of “mood stabilizers” among adults and even school children as young as even, implying mass mental illness and the wrongness of this way of life.

The list of world ills is endless, and it is part and parcel of the consumer paradigm to pretend that, “all is well” regardless. It is literally considered, “impolite” to speak of such matters in daily conversation.

How is consumerism directly and largely responsible for all of these problems?

It is responsible for them because the attitudes and values that sustain the consumer world, i.e., endless greed and shallow egotism, make all of the above a daily reality. Read once again the list above and ask yourself, “Which one of these ills of the modern world is not directly traceable, and absolutely founded upon, the source causes of greed and egotism?” You will be forced to answer with any honesty, “All of them”. Then ask yourself, “What single world view, what single word of all the words that exist, could better summarize the twin values of greed and egotism?” You will be forced to answer with any honesty, “consumerism”.

Consumerism is about sacrificing your sanity, your health, good family relations, your children, your love, clarity, intelligence, naturalness and wisdom, for the sake of earning “the sacred cash” and accumulating a lot of supposedly impressive, expensive objects.

Society calls this, “being a success”.

Consumerism is about looking down on the natural as inferior, as something to exploit and which has no meaning or value other than what personal objects of self-indulgence it can provide. It is a value system of abusing nature and the breaking of natural laws for the sake of profits regardless of the obvious consequences, in strip mining, clear cutting, genetic engineering, asphalting and toxicity, criminality in pollution and mass extinction, all in the name of Wall Street economy, (greed).

Society calls this, “progress”.

Consumerism is about being an addict who has so little MIND left, that their every act is one of whim, impulse and irrational waste. We are taught that the purpose of life is the acquisition of brand names that supposedly enhance our, “prestige” in the eyes of an admiring public. But the actual fact is, that the consumer is a silly dupe whose sanity hangs on a thread, and whose life is the misery of an endless drudge-work, wage slave. Thus, the drudge is ever in debt in order to pay for their long list of addictions to “things” which the consumer world has them believing they “must have” to be, “happy” and “successful”. In order to pay this debt they work away their entire adult lives in servitude to plastic, chrome-plated trinkets.

Society refers to this lifelong struggle as a “career”, a process also known as, ”planning for your financial future” and, “establishing your good credit”.

At the end of that exercise in self destruction where health is replaced by disease, cancer and mental psychosis, the “worthy member of society” is allowed to “rest” and “play” while taking half a dozen medications daily just to stay alive, only to end up babbling in senility and wearing an adult diaper.

Society calls this social phenomenon, “retirement”.

Although it is popular to treat all of the above as “different” problems that demand separate measures, they are by no means separate. They ALL, each and every one of them, spring from the very same source, and are founded upon the very same set of wrong values. The values of greed and egotism which literally make consumerism what it is today, represent a phony-baloney paradigm of waste, corruption and fraudulence, that can only end in one result…the destruction of life and all that is good, as well as the extinction of the human race. “Consumerism” is the polite, politically correct name for the contamination of the human spirit by the filth of suicidal, infantile self-indulgence. It is a “faith” in the absurd proposition that things=fulfillment which neither satisfies, nor produces anything of real value to the world. Instead, it is quickly parasitizing the globe and everything upon it, just as a cancer eats away at its’ host body, demanding all and giving nothing but landfills, deserts, war zones, failed banks and broken lives. It is a world view which teaches that there is literally NOTHING as important in life as money and what it can buy for the sake of, “looking good” to a numbed, dumbed-down public of wage slave automatons. Consumerism is hollow…it is a fancy-looking box with elaborate wrappings, containing nothing inside but distractions from all the self-induced pain and fear of the world. It is nothing but silly, juvenile imagery, a con game dressed up to look like something admirable, like a suit and tie hung on the manicured ass of a donkey.

Buying things we do not really needConsumerism says, “Buy this fancy-looking overpriced car or house and spend the next 20-30 years of your life paying them off, so that you can look like a, “success” to your neighbors. Your neighbors are in turn playing the same absurd game, as dictated by what they see every day on, “the tube”. Thus, civility dies, rational conversation turns to petty posturing, community becomes a police state of locked gates, no trespassing signs, manicured lawns, legal battles and fences to “protect” each little would-be emperor and their host of “things”, from competing emperors and “have-nothing trash”. By the same token, and through the same empty, soulless state of greed and entropic egotism, goodwill among nations becomes the meaningless posturing of world leaders through the gibberish of political slogans, and the policy of “furthering their national interests” at the cost of millions of lives, pointless suffering and entire regions of the earth being stripped bare. Nothing in the consumer world is sacred except image, (egotism) and the way to, “sell your image” to others, is supposedly through, “things” which are themselves, “images”… ones that supposedly confer, “worth” in the eyes of the deaf, dumb and blind.

The consumer world, in short, is a social landscape painted by corporate con artists, and made reality by the willing. Statistical knowledge of human reactions has revealed more about what NOTTO SAY about a product or service, than what its’ actual practical value may be. To pull off their “sale” of largely bogus and unneeded goods, (read SCAM) it is in the best interest of the corporate world and the mass media which caters to it, to keep the public in a perpetual state of ignorance and sheer stupidity. The “logic” of this practice is simple…if you’re a con artist offering something whose real and practical worth is nowhere near the price you’re asking, then you must “cultivate” your market of potential buyers (dupes) by making sure they are exposed to the full range of mind-destroying practices of education, advertising and social conditioning known to the modern science of propaganda. In so doing the level of manifest intelligence of the public has become so degraded, that not only will the average person fall for literally ANYTHING that is presented with the appropriate song and dance, they have been conditioned to actually be hostile to questioning of any kind. “Why ask why” a recent beer ad asked, “because you work hard and you’re worth it”. “Why ask why” is indeed the very epitome of the modern age, because it is the one question the modern world cannot afford to ask, and still keep things the way they currently are.

But things simply CANNOT remain as they are, regardless of all the pathetic assurances to the contrary in popular media. This is a mathematically irrefutable FACT. Consumerism is by nature DESTRUCTIVE. It is a parasitical process of hysterical beliefs which essentially values NOTHING but shallow ideas of self-indulgence at the cost of ALL ELSE. It assumes, arrogantly, that man is at the center of the universe. It promotes the idea that humans are the personal darlings of God Almighty, and that our personal indulgences outweigh the value of all the plants, animals, facts and natural laws of the universe. “…Because you’re worth it” is the catch-phrase of that world, and through this thinking, supposedly any dark deed is deemed acceptable, any destructive occupation for the sake of a paycheck justified, and any war made glorious for the sake of, “national interests”. In the end, which by the way is not very distant from now, the consumer mindset will be forced to cannibalize itself, wherein the consumers will be consumed and nations fall into ruin. To say that the consumer world is, “unsustainable” is an extreme understatement.

It would be more accurate to say that consumerism is a soulless state of desperation, whose degree of inner lack is directly proportional to the unquenchable desire to try to fill that lack with meaningless material things. It is a very foolish belief system which can only subsist through denial and manifest stupidity. This system is, as we speak, pressuring nature and nations alike, with households and persons reeling in confusion, to produce ever more, earn more profits, secure more resources, even while those very practices are destroying nations, households and persons, and even while those very resources are rapidly running out. It is madness, pure and simple.

Because consumerism is at the very heart of the suicidal modern condition, and because it is composed of greed and egotism by which society simply CANNOT run effectively, (for obvious reasons) it is necessary to reject that belief system in all its forms. It is necessary to reject the demeaning idea that a persons’ social identity is that of a “consumer”, a word which literally means, “one who consumes” and which does not qualify them to be anything more than a worm. A worm “consumes”…a bacteria “consumes”, but human destiny is about intelligent use of the mind and the exaltation of the soul in wisdom. It is necessary to reject the paltry notion that life is defined as the accumulation of objects, that money equals love, that clarity is irrelevant, and that the universe holds no more meaning than can be assigned to it by any 30 second TV commercial.

It is necessary to reject the idea that all of existence is an exercise is exploitation, that social relations are nothing but the posturing of images, (as seen on TV) and that the acts of mass suicide in corporate industry, constantly visited upon the good earth, are to be known as, “progress”. So long as such values and beliefs prevail in society we are literally DOOMED as a race. All other efforts beyond the rejection of these lies and petty falsehoods to secure a better world MUST ultimately fail, so long as the consumer paradigm remains in place.

To accomplish this rejection, this fundamental change of values and lifestyle, it is our deepest need to be HONEST and to cultivate minds that respect a factual, truthful examination of life, regardless of how we may feel about the matter. There is literally NOTHING honest in the world of consumerism…everything is either a lie or based upon lies. We must reject the notion that we are the center of the universe, (another lie) which can do no ultimate wrong, and that our personal, self-indulged feelings as, “consumers” are far more important than the facts and reality which now confront this world. Then and only then can we manifest a sane lifestyle, one that is measured not by sales slogans or brand names, but by practicality, efficiency, logic, truth, wisdom and real fulfillment in spiritual advancement. Collectively, this is the true definition of “progress”, and individually, the true definition of “success”.

Doing so is nothing less than the measure of our fitness to survive this century, and further evolve as a truly intelligent race

Tags: , ,